Trader Joe's Just Leaked 6 New Products—Here's Everything We Know

In the most recent episode of our favorite grocery store's podcast, Inside Trader Joe's, hosts Tara Miller, marketing director, and Matt Sloan, vice president of marketing, take a group of students from a high school Trader Joe's club to a tasting panel at the company's headquarters. At the panel, the students get to try six new products that the brand is currently testing to be pushed out onto store shelves soon. You can hear the full reactions from the students on the podcast, but here's everything we know about the coming-soon products.

Shrimp Pops

This new frozen appetizer would be a great addition to any party spread. Inspired by a Vietnamese dish, this shrimp dish comes served on sugarcane sticks. And all you have to do to prepare it? Heat them up in your air fryer.

Shrimp Dumpling Spring Rolls

Miller describes this appetizer as a “shrimp dumpling-y spring roll in a triangle form.” This is also heated in the air fryer and seemed to be the favorite of the two appetizers with the high school tasters. These spring rolls sound like they would be tasty with a peanut dipping sauce and a scattering of chopped scallions for a party tray.

Peanut Brittle

Trader Joe’s had a nutty brittle years ago but it hasn’t been around for some time. This new offering for crunchy brittle is said to be on the way to stores soon. The testing panel agreed this item could become a new fan favorite for satisfying sweet and salty cravings. One of the students, Katherine, was skeptical at first, “but then the aftertaste of peanut butter hits,” which she says is “so amazing.”

Banana Mousse Cakes

These Banana Mousse Cakes are shaped like bananas and feature a banana-flavored mousse surrounded in a sunshine yellow fondant. One student declared it one of the favorite things in the taste test and another decided that the delicious inside was the best part of the dessert. The light and airy texture is similar to TJ’s raspberry mousse cakes.

Australian Licorice

Plenty of people will jump into the debate of what flavor licorice is the better choice but Trader Joe’s releasing an Australian version might be a game changer. Unlike the American candy, the licorice from Down Under is made with a combination of wheat flour and molasses. TJ’s is testing two flavors—a green licorice boasting a green apple center and a red option filled with raspberry fizz. One of the students on the taste panel had positive reactions but couldn’t decide if they preferred the green or red samples better. 

Brookie Clusters

What’s in a name? A whole lot when it comes to this product. This snack item was instantly recognized as being similar to the TJ’s Brookies. The clusters are a mix of Brookies (half brownie and half cookie) and turtle candy. The caramel and crunchy combination of flavors was appreciated by the student taste testers with a nod to their likeness to turtle cluster candies. “You’re getting caramel, you’re getting a crunch, but there’s no brownie,” says one of the students, Maddie.