That bottom of the bag taste just got even better.

By Tim Nelson
August 20, 2020
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At this point in culinary history, sugary cereal has transcended the usual bounds of breakfast. “Cereal milk” is now certifiably A Thing on its own, and staples of your morning childhood diet can be found on top of everything from ice cream to doughnuts. At this point, you could probably sell the cereal dust from the bottom of a bag.

That’s only a slight exaggeration, as Cinnamon Toast Crunch now has its very own seasoning blend. Fittingly named “Cinnadust”, this B&G Foods product blends its namesake cereal’s signature blend of cinnamon and sugar with hints of vanilla and the slight nuttiness of graham into a magic bottle of edible pixie dust.

By bottling the most magical element of Cinnamon Toast Crunch, you can essentially shake this stuff onto whatever you want. The label describes it as “great for” things like cookies, ice cream, and—yes—toast, but the options are really endless.  If you put on anything crunchy, you’re basically recreating the cereal in an entirely new format. Mind. Blown.

This is far from the first time that Cinnamon Toast Crunch has offered its signature taste in a new format. Back in 2019, they teamed up with Milk Bar on a limited edition line of Cinnamilk, which is essentially a liquid version of the Cinnadust we’re working with here.

According to People, you’ll find this special Cinnadust at Sam’s Club locations starting on September 1. For those who aren’t a member of the aforementioned club, Cinnadust should be more widely available at both major retailers nationwide and online starting in 2021. That should give you plenty of time to devise a grand strategy for trying this stuff out on as many different foods as possible, so be sure to stock up. 

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