This comfort food recipe will bring back memories of mom's home cooking and family time around the dinner table. For the ultimate in nostalgia, be sure to serve with a generous spoonful of fluffy mashed potatoes.

Heinz

Recipe Summary

prep:
15 mins
cook:
1 hr
total:
1 hr 15 mins
Servings:
6
Yield:
6 servings
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Ingredients

6
Original recipe yields 6 servings
The ingredient list now reflects the servings specified
Ingredient Checklist

Directions

Instructions Checklist
  • Preheat oven to 350 degrees F (180 degrees C). Heat oil in a skillet set over medium-high heat. Cook onion, celery and pepper until softened, about 5 minutes. Stir in ketchup. Remove pan from heat and divide sauce mixture in half.

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  • Combine one half of the sauce with ground beef, breadcrumbs, egg, salt and pepper. Mix gently. Pat mixture into a lightly greased 9-x 5-in (2 L) loaf pan. Bake for 1 hour or until an instant read thermometer reaches 160 degrees F (70 degrees C).

  • Rest for 5 minutes. Reheat the reserved sauce mixture. Slice meat loaf and serve with sauce.

Twists:

Twist 1: For a cheesy treat, top meatloaf with 1/2 cup shredded mozzarella or cheddar cheese.

Twist 2: For cook-once-eat-twice convenience, serve sliced warm meatloaf on toasted Kaiser rolls with chili sauce.

Twist 3: For more fibre, substitute whole wheat bread crumbs or crushed bran flakes for the regular breadcrumbs.

Twist 4: For a Mexican twist, use Heinz Chili Sauce instead of ketchup and stir 1 tbsp chili powder into the sauce mixture.

Twist 5: For extra kick, substitute Heinz Hot & Spicy Ketchup for half of the regular ketchup.

Twist 6: For a barbecue twist, substitute Heinz Western Grill BBQ Sauce or other barbecue sauce for the ketchup.

Nutrition Facts

517 calories; protein 23.4g 47% DV; carbohydrates 28.2g 9% DV; fat 34.2g 53% DV; cholesterol 127.5mg 43% DV; sodium 796.5mg 32% DV. Full Nutrition
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Reviews (63)

Read More Reviews

Most helpful positive review

Rating: 5 stars
08/07/2012
Best meatloaf ever. Read More
(40)

Most helpful critical review

Rating: 2 stars
11/16/2014
Heinz Classic Meatloaf Haiku: "Total fall-apart. Sauce nothing special either. Guess I'm glad we tried!" We love meatloaf and also love (if there are leftovers) making meatloaf sandwiches. This particular meatloaf totally fell apart so we ate meat-crumbles w/ the ketchup-ey 1/2 reserved "sauce" over baked potatoes and broccoli. I liked the sauteed veggies that went into the meatloaf but w/o additional seasoning/spices this just had very little flavor and a far cry from a meatloaf texture. Read More
(4)
82 Ratings
  • 5 star values: 62
  • 4 star values: 14
  • 3 star values: 2
  • 2 star values: 3
  • 1 star values: 1
Rating: 5 stars
08/07/2012
Best meatloaf ever. Read More
(40)
Rating: 5 stars
02/17/2013
my favorite meatloaf recipe to date! Read More
(19)
Rating: 5 stars
10/09/2013
I've never been a big fan of meatloaf but I LOVE this recipe! I don't care for celery and my boyfriend doesn't like onions so I just sauté green and red peppers and chopped up jalapeño peppers (for a little kick) in the ketchup sauce. I also use the whole sauce to mix in with the meat rather than just half of it along with meat loaf seasoning. All this makes for a very flavorful and moist loaf that you don't really need to put anything on it. Another trick of mine is to use the royal Hawaiian sweet rolls for the bread crumbs. The sweetness of the rolls really compliments the spicy and saltiness. Also tried this recipe with ground turkey tastes awesome. Read More
(15)
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Rating: 4 stars
03/24/2014
Surprisingly good even tho' I had my doubts about the ketchup er "sauce." I just couldn't do this with ketchup alone so I added a small amount of water and barbecue sauce. (Dang it was good!) I loved that half the vegetable/sauce mixture went in the meatloaf the other half reserved to serve with the meatloaf. The fact that the recipe included all three vegetables I believe are a must in meatloaf appealed to me however after noticing there was no seasoning in the recipe I felt compelled to add one of my favorite seasoning blends. I scaled this down to two servings for a meal for the two of us with no leftovers. Using just 1/2 pound of ground beef made it impractical to prepare this as a meatloaf so I made little muffin meatloaves with it which made five. If you add some seasoning this is a darned fine meatloaf. Read More
(13)
Rating: 5 stars
10/01/2014
Delicious - I guess that's why the classics never die and this is definitely comfort food at it's best! The addition of some veggies was a nice touch. I did add just a pinch of crushed red pepper flakes to give it a little kick and I also added a little dijon mustard to the ketchup to up the flavor a little. Overall, perfect served with "Garlicky Potatoes" from this site. Read More
(7)
Rating: 5 stars
08/29/2013
Amazing! Best meatloaf ever! Read More
(5)
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Rating: 5 stars
03/28/2014
This was really delightful! Instead of the breadcrumbs I am from the old school that likes the saltine crackers. Moist flavorful tender and just all around GOOD! Served with mashed potatoes and green beans with onion and bacon. Great meal!! Read More
(4)
Rating: 5 stars
10/29/2014
I have made this recipe several times. Each time I put 1/2 the ketchup/pepper mixture in the meatloaf and then I put the remaining on top of each loaf. It almost creates a nice glaze on top vs. putting the sauce on after cooking. Very easy and good meatloaf recipe. Read More
(4)
Rating: 2 stars
11/16/2014
Heinz Classic Meatloaf Haiku: "Total fall-apart. Sauce nothing special either. Guess I'm glad we tried!" We love meatloaf and also love (if there are leftovers) making meatloaf sandwiches. This particular meatloaf totally fell apart so we ate meat-crumbles w/ the ketchup-ey 1/2 reserved "sauce" over baked potatoes and broccoli. I liked the sauteed veggies that went into the meatloaf but w/o additional seasoning/spices this just had very little flavor and a far cry from a meatloaf texture. Read More
(4)
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