This is a super flavorful rub with a Southwest taste for flat iron steak. You can use this recipe for grilling, broiling or stove top (fry pan or stove top grill) cooking. The steak is also great served with a few slices of avocado on top. Let the rub sit for up to 2 days, if possible, for the best flavor.

Recipe Summary

prep:
10 mins
additional:
30 mins
total:
40 mins
Servings:
4
Yield:
4 servings
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Ingredients

4
Original recipe yields 4 servings
The ingredient list now reflects the servings specified
Ingredient Checklist

Directions

Instructions Checklist
  • Mix the brown sugar, garlic powder, onion powder, chili powder, ancho chile powder, chipotle chile powder, salt-free seasoning blend, salt, and pepper together in a bowl until thoroughly blended. Sprinkle over both sides of the steak, and rub into the meat. Cover, and refrigerate at least 30 minutes, or up to 2 days.

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  • Before cooking, drizzle steak with vegetable oil, and rub the oil into the meat. Cook as desired.

Nutrition Facts

586 calories; protein 47.2g; carbohydrates 9.4g; fat 40.4g; cholesterol 154.8mg; sodium 184.5mg. Full Nutrition
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Reviews (34)

Read More Reviews

Most helpful positive review

Rating: 5 stars
07/01/2008
I honestly have no idea what kind of steak we used with this rub but I can't see how any other cut would be different it was delicious! The brown sugar mellows out the spices so it's not too spicy or sweet. Hubby and I are trying to alter our diet a little so I went for a rub on our lean steaks instead of a marinade with a bunch of oil. I sprayed both sides of the meat with olive oil cooking spray before putting it on the grill and served over a nice big salad. Wonderful flavor will definitely make again soon. Read More
(64)

Most helpful critical review

Rating: 3 stars
12/27/2008
Too sweet. Less sugar would be better. Be carefull when hosting and serving this dish. Everyb0ody does not like sweet meat. I found this had to much sugar. I would reduce the sugar amount and that should do the trick. Thanjks for sharing Read More
(11)
42 Ratings
  • 5 star values: 27
  • 4 star values: 11
  • 3 star values: 3
  • 2 star values: 1
  • 1 star values: 0
Rating: 5 stars
07/01/2008
I honestly have no idea what kind of steak we used with this rub but I can't see how any other cut would be different it was delicious! The brown sugar mellows out the spices so it's not too spicy or sweet. Hubby and I are trying to alter our diet a little so I went for a rub on our lean steaks instead of a marinade with a bunch of oil. I sprayed both sides of the meat with olive oil cooking spray before putting it on the grill and served over a nice big salad. Wonderful flavor will definitely make again soon. Read More
(64)
Rating: 5 stars
01/11/2008
The title of this recipe is very misleading! This is actually little more than an all-purpose beef rub! I have used it on steaks and ribs and it is fantastic. And yes it is good on flat iron steaks as well. Read More
(39)
Rating: 5 stars
03/09/2008
Fantastic rub! I doubled this and used it on baby back ribs hubby liked it a lot. Best of all it was salt-free. I did not use the vegetable oil. Despite the brown sugar this is not a sweet rub it has a spicy warmth from the peppers but it wsn't hot. Love this rub. Thanks! I might try this with chicken too. Read More
(33)
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Rating: 5 stars
09/16/2008
Really good steak rub! I didn't have three kinds of chili powder on hand so I just added 1 tbps of the plain old chili powder and then a couple dashes of paprika rosemary thyme and cajun each yum yum! Only had time to marinate for 45 minutes and it turned out great! Thanks:) Read More
(17)
Rating: 5 stars
04/22/2008
This was an excellent steak rub! I used top sirloin and made a few substitutions because I didn't have all the spices on hand. I used cajun seasoning instead of chipolte & ancho pepper and garlic salt instead of salt/pepper. Yummy! Read More
(13)
Rating: 3 stars
12/27/2008
Too sweet. Less sugar would be better. Be carefull when hosting and serving this dish. Everyb0ody does not like sweet meat. I found this had to much sugar. I would reduce the sugar amount and that should do the trick. Thanjks for sharing Read More
(11)
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Rating: 5 stars
05/17/2010
I've given up making this every time I use it. I now quadruple it and keep it in my pantry so it's ready to go whenever I want it (all the time!) My variations on this are based on my pantry: I use 1 teaspoon of cayenne pepper instead of the combination of chipotle and ancho and I use Lawry's seasoning salt skipping the "to taste" salt. This rub is amazing! I use it on sirloin steaks all the time and they are juicy and perfectly spicy-sweet. Thank you for the great recipe! Read More
(9)
Rating: 5 stars
12/01/2008
Very delicious! Spicy yet sweet. My husband enjoyed it but thought it was a little too sweet--might want to reduce the sugar and add more spice. Read More
(9)
Rating: 4 stars
05/20/2009
Good rub if and only if you like the flavor of chili powder. It was a little to chili tasting for me but the spice level was nice and I liked the sweetness of the brown sugar. Overall it was good. Read More
(9)
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