Walmart Is Ready to Compete With Amazon Prime With New Walmart+ Program

Perks include free delivery, contactless checkout, and gasoline discounts.

Walmart+ Delivery Unlimited
Photo: Walmart

Starting September 15, Walmart is launching a new membership program, Walmart+ (or Walmart Plus). The program, which is set to compete with Amazon Prime, will cost $98 a year or $12.95 a month, and includes a 15-day free trial. An Amazon Prime membership is currently $119.

Benefits of Walmart+ include:

  • Unlimited free delivery: This includes in-store prices on more than 160,000 products, including tech, toys, and groceries. This will replace the service known as Delivery Unlimited, which allowed customers to place an unlimited number of deliveries for a flat monthly fee. If you are currently a Delivery Unlimited subscriber, you will automatically be enrolled in Walmart+.
  • Contactless checkout: With Walmart's Scan & Go app, customers can shop in store, scan their items, pay using Walmart Pay, and bypass checkout lines.
  • Fuel discounts: Save as much as five cents a gallon at Walmart gas stations, as well as Murphy USA and Murphy Express. Walmart says Sam's Club gas discounts are coming soon.

Other programs, like next-day and two-day delivery, as well as free curbside pickup, will remain. And if you don't feel like you can benefit from the full $98 subscription fee or the $12.95 monthly fee, Walmart will still allow you to pay a per-delivery fee.

With more than 4,700 stores, including more than half of those which already have the ability to offer same-day delivery, Walmart is definitely taking advantage of their huge geographic reach. But will it be enough to compete with Amazon Prime? It's hard to say. Walmart's prices on groceries and other everyday essentials are definitely cheaper than Prime's, and the membership is cheaper. But time will tell if people are willing to give up their Prime membership and perks like Prime Video and Prime Music.

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