The Twizzlers twist has been the licorice's signature look since 1927.
a bag of twizzlers missing the tw with a big questions mark
Credit: Twizzlers

Twizzlers brand just made a fun announcement: they are launching a brand new product that — here's the twist — has NO twist. That's right, the twist is gone. The new Izzlers will be an updated take on the licorice candy but without the iconic twists that have been on the string licorice for 90+ years.

The release of this untwisted counterpart begs the question, can we still call them Twizzlers? Or are they totally different? That's TBD, but at least we know they will be delicious. Izzlers will have the same amazing strawberry flavor of the classic twisted Twizzlers, so they'll taste the same, but just look a bit different.

"Why did we decide to get rid of the most recognizable feature of Twizzlers candy, you ask?" said Shannon Wilkinson, manager, Twizzlers brand in a statement. "Maybe we wanted to do something unexpected, or maybe we had an issue on the production line. The world may never know, but what we do know, is that Izzlers candy is fun, delicious and only here for a very limited time."

Izzlers candies will be available in a 16-ounce pack for size while supplies last, so make sure to act fast if you want to give them a shot.