Rainbow and Mixed Berry are now a part of the popular candy family.
Sweetart Rainbow Ropes
Credit: SweeTART

SweeTARTS is innovating its Soft & Chewy Ropes candy line by launching two new, one-of-a-kind confections — the SweeTARTS Twisted Rainbow Punch Ropes and SweeTARTS Twisted Mixed Berry Ropes Bites.

Both new types of Ropes Bites have vibrant colors and mouth-watering flavors. They are rolling out to grocery and convenience stores nationwide starting this spring, so keep your eyes out for the beautifully vibrant packages.

"SweeTARTS Soft & Chewy Ropes are our fastest growing item in recent brand history, and we are so excited to bring fans not one, but two, new variations of these popular candies," Ashley Incarnato, the senior brand manager at Ferrara, said in a statement.

She continued, "At SweeTARTS, we are always looking to innovate and tap into trends like the colorful appeal of rainbows and the increasingly popular mixed berry flavor profile. This is yet another way for SweeTARTS to take our most popular products and appeal to consumers, old and new!"

Twisted Ropes Mixed Berry
Credit: SweeTART

SweeTARTS Twisted Rainbow Punch Ropes blend a nice assortment of rainbow fruit punch flavors. The rope bites are soft, chewy, and bendable, and they resemble a fruity licorice and the taste of classic SweeTARTS all in one. The new Twisted Mixed Berry Ropes feature cherry, strawberry, and raspberry, all twisted together and filled with a nice tart center.

The new candies will be offered in four sizes, a 3-ounce small bag and a 3.5-ounce share pack at $1.99, a 5-ounce medium bag at $2.49, and a 9-ounce bag at $3.49.

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