Because honestly, what day is it?

By Kimberly Holland
October 03, 2020
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Special K Blursday Kit with Special K Chocolatey Delight
Credit: Special K

If you've not known what day it is for several months — or honestly, even what month it is — you're not alone. The last six months have been, in a word, blurry. Between changing schedules, working from home, and trying to turn your spare room into a home office and classroom, a lot about 2020 has been quite bleary.

But Special K is attempting to bring order to your week, or at least to your breakfast cereal. The food brand's new Special K Blursday Go-Away Kit holds seven flavors of Special K and seven Flavor-of-the-Day Socks to keep your week and your mornings a bit more orderly.

To build these Blursday kits, Special K teamed up with Twitter and the social media platform's data insights group to figure out what flavors people talk about every day of the week. Then, they assigned one of Special K's cereal flavors to each day.

  • Monday: Special K Chocolatey Delight
  • Tuesday: Special K Red Berries
  • Wednesday: Special K Blueberry with Lemon Clusters
  • Thursday: Special K Banana
  • Friday: Special K Raspberry
  • Saturday: Special K Fruit & Yogurt
  • Sunday: Special K Cinnamon Brown Sugar Crunch Protein

The seven socks in the kit are designed to match the cereal flavor, so they have fun patterns of berries, swirls of yogurt, and bits of fruit all over a whole array of socks.

Special K Blursday Socks 1
Credit: Special K

You can get one of the Blursday Go-Away Kits yourself during Special K's giveaway. Enter at kfr.com/BlursdayGiveaway. Entries end October 4 at midnight.

If you're one of the lucky 700 recipients selected randomly, you'll receive a clever kit with the cereal, socks, and a Flavors You're Feeling Weekly Planner, which helps you sort out your plans for the week, if you even bother.