See Inside the First-Ever Sour Patch Kids Store in New York City

And if you can't get to NYC this year, you can take a virtual tour and order your own custom mix of candies.

A view of the Sour Patch Kids Store in in New York City
Photo: Sour Patch Kids Store

Things are looking vibrantly bright — and sweet and sour — in New York City.

Tuesday, the candy company that produces Sour Patch Kids announced the grand opening of a new Sour Patch Kids store in New York City. Located at Bond Street and Broadway, the first-of-its-kind candy shop is a must-see for fans of the sour-then-sweet kid-shaped gummy candies.

The new space features a Sour Patch Kids Sweet Bar, walls of limited-edition merchandise, and a create-your-own candy mix station so you can customize a blend of every Sour Patch Kid candy you love.

Inside view of sour patch kids store in new york city with hanging shirts and a statue of liberty with sour patch kid
Sour Patch Kids Store

Among the merchandise, Sour Patch Kids fanatics will be able to score colorful mugs, t-shirts, umbrellas, beach totes, and more.

And when you're done with netting your new favorite candy-themed attire, you can pop over to a full-size yellow taxi and post with life-size Kids. Don't forget your selfie stick!

a variety of sweets including a milkshake and ice cream sandwich made with sour patch kids
Sour Patch Kids Store

At the Sour Patch Kids Sweets Bar, visitors can find a wide assortment of reimagined classic desserts that have been specially designed for the unique flavors of Sour Patch Kids. Among the menu items will be cookies, edible cookie dough, milkshakes, ice cream, and smoothies.

"We created this new experience for our fans to engage with the Sour Patch Kids brand on a whole new level, but of course understand that these are uncertain times," said brand manager Danielle Freid.

She added, "With this store as our new permanent home, we want our fans to know that the Kids aren't going anywhere. We welcome visitors to join us for a colorful, flavorful experience whenever they're ready to explore the city again. The Kids will be waiting!"

Inside view of the sour patch kids story with a full-size yellow taxing and a life-sized sour patch kid
Sour Patch Kids Store

The store, which is located between New York University's Washington Square Park and the SoHo shopping district, is operated by candy retailer It's Sugar. The store will be abiding by all Covid-19 safety requirements, which does limit the menu items at the Sweets Bar to treat that can be taken to-go. What's more, the maximum capacity for the store has been lowered so visitors can maintain social distancing, and all guests are required to wear face coverings.

If you can't visit the Sour Patch Kids store in person, don't fret. You can experience the store online and take a virtual tour. You can also create your own custom mix that will be shipped right to you.

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