For every kit sold, Kellogg's will also donate to feed kids in food insecure communities.

By Maddy Sweitzer-Lamme
August 20, 2020
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Kellogg's

In the midst of the most unprecedented back-to-school season anyone can remember, Rice Krispies has created a new way for parents to connect with their kids — all with a charitable twist.

Starting Thursday, August 20, parents can purchase special Rice Krispies Treats kits that feature inspirational ideas from family experts and a space for parents to write a dedicated note to their children.

Rice Krispies is calling them "Love in Case of" kits, and they were inspired by findings from a national survey which showed that nearly 80 percent of kids say they crave a handwritten note as a form of support. Additionally, more than 75 percent of kids say that starting a new school, meeting a new teacher, and leaving for school each morning are times when they need extra love from their parents.

With everyone spread thin this back-to-school season, Rice Krispies drew on inspiration from actress, TV host, and mom of three, Vanessa Lachey, and Lori Gottlieb, author of Maybe You Should Talk to Someone: A Therapist, Her Therapist, and Our Lives Revealed.

"While most parents know the importance of showing love and support to nurture their children, there are certain moments when kids need extra love to flourish," said Gottlieb. Lachey agreed, stating that she plans to use the writeable wrappers to reassure her kids, giving them the confidence to start their day off right.

The kits are $10 and come with 12 specially-wrapped Rice Krispies Treats. From August 20 to September 30, Kellogg's will donate $20 to No Kid Hungry, a nonprofit that works to provide meals for food insecure children across the country, for each kit purchased.

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