Reese's Newest Holiday Candy Shapes Are, Well, a Mystery
Is that a bell? Or a snowman?
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Reese's has faced their fare share of "criticism" over the candy brand's holiday shapes — or lack of. Their holiday tree candies struggle to be very tree-shaped. The Halloween pumpkins are mostly just an oval, which is pumpkin-esque at least. Even their egg-shaped candies are a little lackluster when it comes to proper egg tapering.
In years past, Reese's has taken the shape hate in stride, launching a clever social media campaign to embrace the many shapes their holiday candies come in. "All trees are beautiful," a social media post from 2015 said. A Reese's blob-like "tree" stood in front of a mirror, seeing a reflection of a shapely evergreen.
Now, however, they're just embracing the ambiguous shape reputation with the launch of their newest holiday candy: Reese's Mystery Shapes. The name alone is a little tongue-in-cheek, but when you see the actual "shapes," you know the creators are having as much fun as we are.
The Reese's Mystery Shapes come in three, er, formations. Honestly, your guess is as good as ours. One appears to be the shape of a stocking, with a distinctive "J" hook. The second, in our opinion, looks like a snowman or gingerbread man. The third is indiscernible. Walgreens, one of the retailers selling the Mystery Shapes early, shows images of a stocking, jingle bell, and ornament.
All this chocolaty conjecture means one thing: you'll have to open a few packages to decide if you agree — and eat as many candies as it takes to make certain you know the shapes Reese's is making.
Instagram food guru @CandyHunting says these new shapes — whatever they ultimately are — are the first new holiday shapes in 20 years. They're limited-edition, of course, as they'll only be around through the holidays. But they're already hitting shelves now. Both Walmart and Walgreens have the Mystery Shapes available now, for $3 to $5. But if you'd rather begin your shape hunting sooner, check store shelves. The Reese's holiday candies are popping up now.