Hey, it beats learning how to bake.
pepsi apple pie bottle
Credit: Pepsi

In an episode of Seinfeld, George Costanza wondered aloud why one must bring wine to a dinner party instead of Pepsi. Though Elaine Benes offers little more than "because we're adults" as a justification, perhaps a new limited edition flavor could serve as a way to circumvent that unwritten societal rule this year. 

Just in time for the weirdest Thanksgiving of our lifetimes, Pepsi has unexpectedly released a limited edition Apple Pie cola meant to act as a stand-in for the real thing. Billed as "the best apple pie you'll never have to bake," this special autumnal Pepsi is marked by the tastes of cinnamon, apple, and hints of a buttery crust that sure seems like the most unorthodox element at work here. If ever there was a soda flavor that could be described as "nostalgic," this would be it. 

So what exactly inspired the decision to launch a Pepsi that tastes like a pie? With remote/socially-distanced Thanksgivings forcing many of us to take baking matters into our own hands, Pepsi wants to provide a fail-safe for amateur bakers pressed into service who may have a tough time making a real apple pie of their own. 

"Failing at baking - especially this year -  is nothing to be ashamed of, and we're celebrating those amateur bakers that are truly trying their best during a unique holiday season." Pepsi's VP of Marketing Todd Kaplan said in a press release. "With Pepsi Apple Pie, we're providing a refreshingly delicious twist on the traditional slice of apple pie, while making sure people have some fun and don't take themselves too seriously in the process."

The only thing is, acquiring a two liter bottle of Pepsi Apple Pie could end up being just as hard as making the perfect apple pie yourself. Fans can only acquire one via the #PepsiApplePieChallenge on Twitter or TikTok, which involves posting a photo or video of you trying and failing to bake an apple pie. You'll also have to include that hashtag and follow Pepsi to enter. In total, only the first 1,500 bad bakers to enter through December 7 will be eligible to win. 

So if you want to drink the taste of apple pie (maybe your Thanksgiving has been made even worse by a recent jaw surgery or wisdom tooth extraction), you now know what to do. Most importantly, just be glad Pepsi didn't try to make a pumpkin pie soda because … yeah. 

Related Content: Yes, Peeps-Flavored Pepsi Is Very Real — and Here's Where You Can Get It