Food News and Trends Panera Just Launched an Accessory—And I Hate That I Want It The wacky, Y2K-inspired accessory has captured my bread-loving heart. By Courtney Kassel Courtney Kassel Instagram Courtney Kassel is a Brooklyn-based writer and recipe developer with over five years of experience writing and producing food content for various media outlets including Food Network, Food52, Paper Magazine, and more. She is driven by the idea of making the most of every meal, snack, and every bite in between. This means staying on the lookout for new trends and product releases, constantly cooking and experimenting in the kitchen, and spending way too much time on TikTok for "work." In her spare time, she also writes Sifted, a newsletter of recipe recommendations and general food musings. Allrecipes' editorial guidelines Published on February 7, 2023 Share Tweet Pin Email Photo: Noah Fecks for Panera Panera likes to push the boundaries with its merchandise. Real fans of the fast-casual chain will remember when the brand introduced a "bread bowl" glove for your hands so one could drink iced coffee throughout the colder months. Well, hot off the release of three new baguette sandwiches, Panera is introducing a new baguette, but one you can't eat. Panera's newest accessory may be their most ridiculous—and amazing—yet. Meet the BAGuette bag, a purse designed to perfectly fit one of Panera's baguette sandwiches. And yes, before you ask, you can actually buy one of these purses for all your food-forward fashionista friends, but more on that later. Noah Fecks for Panera The Panera bag draws very blatant inspiration from the famous Fendi baguette bag, a staple piece from the late 90s/Y2K fashion, that has (along with all Y2K fashion) seen a major renaissance lately. According to lore, the original Fendi bag was actually designed to have a similar structure as a baguette; its slim profile is designed to fit under one's arm the same way the French carry home their daily loaf. Panera's version of the Fendi design swaps out the Fendi logo for a Panera-style "P" and comes in the chain's signature moss green hue. While I don't bring home fresh bread every day, I pick up a baguette often enough that I have considered buying a long tote bag just to bring the bread home. So I must admit, as silly as it is, I want to get my hands on one of these BAGuettes. There's no denying Y2K nostalgia rules everything right now from food to fashion, and everything in between. This accessory sits right at the intersection of fun and functional—so long as you don't actually use it to tote around one of Panera's saucy sandwiches. How to Get Panera's New Baguette Bag Want to get your hands on one? Panera is releasing 500 of the limited edition BAGuette purses on PaneraBaguetteBag.com with a pre-sale starting on February 7, just ahead of the start of New York's Fashion Week. The bag costs $39.50 and comes with a real, edible baguette, to keep the fashion-forward foodies looking good, and eating good. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit