Plus, you'll earn bragging rights for life.

By Isadora Baum
May 31, 2020
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Whatchamacallit

Whatchamacallit is known as a fun, cheeky candy brand with a loyal following of chocolate enthusiasts. And now, for the first time in 10 years, the brand, which is owned by the Hershey Company, is releasing a brand-new candy bar, and America gets to decide the name.

"The Whatchamacallit brand is all about fun and we want our fans to be a part of this wild ride as we bring a new candy bar to our roster," said Jenna Hamm, Brand Manager, in a press release. "We couldn't think of a better way to get them involved than to have them name our latest wacky and wild innovation."

To help name the new bar, Whatchamacallit is holding a contest from June 1 to June 15. Fans can submit their craziest candy bar names for the chance to win $5,000 and a year's supply of the new bar. So if you've got a sweet tooth, this is surely a contest you want to put a little brainstorming effort into.

Plus, you can brag about it to your friends, as the winning name will be printed on the wrapper and will be available on shelves nationwide.

Of course, you'll need a little info on what the candy bar will taste and look like to give it the name it deserves. The new, unnamed bar will have delicious layers of chocolate rice crisps and peanut butter crème, and it will be all covered in a rich chocolatey coating.

Put that thinking cap on, and come up with some awesome ideas that describe the candy bar's attributes and the brand. Then submit by posting on Twitter or Instagram with #whatchamacallit and #contest, and tag the brand. So, for Twitter you'd tag @whatchamacallit and for Instagram, you'd tag @whatchamacallit_bar. And give them a follow. You can also enter on https://www.whatchamacallitcontest.com/.

The Whatchamacallit contest will run from June 1, 2020 through June 15, 2020. The winner and new bar name will be announced in July 2020. Visit  the content's website for full official rules and complete details.

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