Here's how to get your own.

By Sarra Sedghi
April 12, 2021
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When you think of Kraft Singles, where does your mind take you? I think it's safe to say that for most of us, our thoughts go straight to our stovetops, where two Singles wait, melting between crispy, buttery slices of bread.

The humble grilled cheese comes together easily and is one of the most comforting, affordable foods of all time, and for that it holds a special place in our hearts. But it also goes deeper than that.

The grilled cheese sandwich appeals to all of our senses: the sound of butter sizzling in a pan, the sight of American cheese melting down the sides, the way the soft, yet crispy sandwich feels when you bite down. If there's one sensory experience that rivals actually tasting a grilled cheese, then it's the smell — that beautiful aroma of warm cheese, bread, and butter diffusing beyond the kitchen and going straight to your soul may be the most wonderful part of the entire grilled cheese process.

Yes, it's a scent that makes us hungry, but it's also incredibly comforting, and wouldn't it be nice to take in that aroma while drinking your morning coffee or getting ready to wind down?

kraft grilled cheese incense
Credit: Kraft

If you feel remotely similar about the merit of the grilled cheese's unmistakable scent, then you may be pleased to know that Kraft has made your dream a reality. The cheese titan has made grilled cheese-scented incense in honor of National Grilled Cheese Day, and they're giving away 1,000 packets (including a branded wooden incense holder) away to fans. All you have to do is tweet at them.

Kraft will hold their Grilled CheeseCense giveaway from April 12 to 15, and slide into the winners' DMs on April 16. To enter, use the hashtags #BreatheCheesy and #Sweepstakes. Perhaps if we put enough pressure on Kraft, they'll realize that Grilled CheeseCense should exist all the time, but let's just get through this contest first. May the odds be ever in your favor.