The year-long curated candy program sends unreleased products right to fans' doors.
kit kat flavor club logo on a two-tone background
Credit: Kit Kat

Kit Kat often finds itself at the center of a lot of flavor speculation. Leaks of test packages and in-development offerings have been known to make the rounds on the internet many months before the new candy is ever announced.

For example, Apple Pie Kit Kat was rumored as early as December 2019, but The Hershey's Company, which manufacturers Kit Kat, didn't make it official until June of this year.

Well, if you find yourself constantly scouring the many snack-focused Instagram accounts for hints of what's to come, there's exciting news for you today — Kit Kat is just going to tell you.

Launched today, the new Kit Kat Flavor Club is the first-ever insider club designed to give a limited number of fans an opportunity to try in-development and brand-new products before they're available. You'll also receive custom branded swag, and there will be no cost.

The Kit Kat Flavor Club will ship to your door three one-of-a-kind deliveries over the next year, with shipments expected to arrive in Fall 2020, early 2021, and late spring 2021.

You can enter for a chance to win at beginning September 21 at 9 a.m. All entries must be received by 11:59 p.m. September 29. Kit Kat and Hershey's will let you know if you've been selected to be a part of the first Kit Kat Flavor Club.

If you get into this round, you can expect, among other things, to try the new Kit Kat Duos Mocha + Chocolate before it's available nationwide this November.