How Does A Recipe Go Viral?
In the time it takes garlic to sizzle in hot oil, a recipe or cooking technique can catapult from nowhere to Internet sensation.
But what exactly fuels the fire? To get some clues, we turned to our dot-com colleagues: Lorraine Goldberg, social media manager; Elizabeth Martin, senior manager of community and content; and Richard Kozel, director of content taxonomy.
Each emphasized there's no set way to make a recipe go viral. Sometimes it's a gorgeous food photo; other times, it's a hack of a beloved classic. Or the recipe might be an underdog whose time to shine has finally arrived.
The bottom line: Share what's intriguing to you. Your recipe may not end up a viral hit, but you'll have a blast trying. —Scandogirl
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