Bubble, Bubble, There's 'Hocus Pocus' Canned Wine Now, So We're in Trouble
It's been a big week in Hocus Pocus-related news. First, we found out that the three stars of the original 1993 film — Better Midler, Sarah Jessica Parker, and Kathy Najimy — will reunite for a one-hour virtual event in October. Now, there is Hocus Pocus canned wine, which is exactly what we need for our calming circles.
The limited-edition Hocus Pocus x Eliqs canned wines, which were made in collaboration with organic wine-maker Besa mi Vino, are available in two varieties, rosé and white. They're designed with original images of the sisters from the movie, but they'd look great poured into one of these Hocus Pocus stemless wine glasses, too. Three cans of the wine equals one bottle.
The Hocus Pocus x Eliqs Rosé has a 12.5 percent ABV. The cans a lovely crimson shade, and each features one of the faces of the three Sanderson sisters. The rosé wines are described as "bright and lightly bubbly with flavors of cherry, dried roses, and lychee."
Winifred's (Midler) can reads, "I put a spell on you, and now you're wine." Encircled around Sarah's (Parker) face is "My lucky rose! Just where I left it." And Mary's (Najimy) can reminds us why we all need these canned wines in the first place: "I suggest we form a calming circle," her can reads.
The second canned wine, Hocus Pocus x Eliqs White Wine, comes in an ink blue can, and each can shows the silhouettes of the three witch sisters in front of a full moon. Encircling the moon is a punny take on the movie's favorite musical number: "I put a spell on you, and now you're wine!"
The white wine is described as "fragrant aromas with a smooth blend between dry and sweet on the palate." It's also said to have a "crisp, light and aromatic texture profile."
The wines were released in conjunction with the announcement of In Search of the Sanderson Sisters: A Hocus Pocus Hulaween Takeover. This one-night virtual event will bring together the three sisters for a fundraiser to benefit New York Restoration Project (NYRP), an open-space conservancy founded by Midler in 1993. (We're still holding out for a movie sequel, too.)
Sales of the two wines will also benefit NYRP. Midler has hosted an annual Hulaween fundraising gala for NYRP, but this year, because of Covid-19 restrictions, she's moving the gala online.
That means you don't have to be in New York to be a part of the Hulaween gala this year. In fact, you can buy tickets for $10 right now. In addition to seeing the Sanderson sisters reunited, you can also sign up for events like a Sanderson Sisters Charm School and purchase limited-edition merchandise, including the wine.
And if that wasn't enough, Freeform, a channel owned by the Walt Disney Company, will also air Hocus Pocus 14 times during the "31 Nights of Halloween," their annual television movie event that counts down to Halloween. Hopefully this year, all virgins steer clear of any black-flame candles.