Carl's Jr. And Hardee's Made a Diffuser That Smells Like Their Newest Burger

Hear and smell the Monster Angus Thickburger before you taste it.

this diffuser smells just like the new burger at hardee's
Photo: Hardee's

A good bacon cheeseburger can be a sensorially invigorating experience. The sublime combination of beer and pork can even be somewhat hypnotic in the right circumstances (hunger does strange things to people). But what if there was a way to summon the scent or sound of a bacon cheeseburger on demand— or let it literally hypnotize you?

Well, thanks to an unorthodox approach to promoting their new Monster Angus Thickburger, Carl's Jr. and Hardee's are making all of that possible. In honor of the aforementioned burger and it's four strips of Applewood smoked bacon, two one-third Angus beef patties, and piles of American cheese and mayo, those two conjoined burger joints are rolling out everything from scent diffusers and white noise playlists to an actual online hypnosis experience.

A few lucky Angus aficionados will be able to get a hold of a limited-edition Monster Essence Fragrance Diffuser, which will make your house smell like a Carl's Jr kitchen by pumping out the scents of Applewood smoked bacon and Angus beef. It's a great way to mislead any guests or housemates into thinking you're cooking when you're really just salivating at invisible fast food.

For those who'd rather hear their burgers, a "Sizzling White Noise" playlist that Hardee's and Carl's Jr. have made in partnership with Spotify. It should be perfect for those who always dreamed of falling asleep to the sound of Angus beef on a flat top grill but were always too afraid of burning their house down to give it a try themselves.

If you're the kind of person whose brain already short-circuits at the thought of something like the Monster Angus Thickburger, then you may want to steer clear of the Monster Hypnosis Experience Hardee's and Carl's Jr. have planned. Enlisting the help of YouTube hypnotist Glenn Rottman, this video could leave you with an inexplicable craving for bacon.

For those who enjoy more tangible rewards, you can claim a $10 gift card by playing some sort of Monster Magic Eye game, and also potentially win a Monster Angus Thickburger if you stop a glitching video in the right place. We all know the real prize here is the bacon and angus scent diffuser, though, let's be real.

So if you want to engage in a strange sensory journey, Carl's Jr. and Hardee's are making these various objects and experiences available as of November 16. Or you could just buy a Monster Angus Thickburger at participating locations for $7.89. Your call.

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