Häagen-Dazs Shops will also offer an exclusive Birthday Cake ice cream.
haagen dazs birthday packaging
Credit: Häagen-Dazs

Who doesn't want to partake in an ice cream party in the summer? And when it's a classic like Häagen-Dazs as the host, there's even more reason to celebrate and indulge.

To honor their 60th birthday, the iconic ice cream company is hosting summer-long celebrations, which will include special edition packaging on some classic flavors (such as 14-ounce containers of vanilla, coffee, chocolate, and strawberry, and 3-count Vanilla Chocolate Milk Almond Bars). These birthday packages will be available at retailers nationwide. Plus, there will be a nifty feature on each birthday package: a Snapchat AR experience, which links to an Instant Win + Sweepstakes site so you can enter to win daily birthday presents like wireless headphones, smart watches, subscriptions to streaming services, gift cards, grocery delivery, free ice cream, and more.

"We would not be the brand we are today without the continued support of our fans. To show our gratitude, we are marking our 60th birthday by recognizing all those who got us here," said Meredith Saxe, Häagen-Dazs Brand Manager, in a press release. "We are proud of our commitment to create high quality, innovative ice cream using only the finest ingredients and look forward to another extraordinary 60 years."

What's more, it's not a birthday without cake! Guests can join in the celebration with the Häagen-Dazs Shops new Birthday Cake ice cream, served exclusively at Häagen-Dazs Shops. And yes — it tastes just like the real deal, so you don't want to miss the chance to grab a spoon and taste for yourself.

This limited-edition flavor combines vanilla cake batter ice cream and classic yellow cake pieces with a thick, rich chocolaty brownie batter frosting swirl, and it has rainbow birthday sprinkles for a pop of color and fun.

You can also get it in sundae form, too. The Birthday Cake Dazzler® Sundae layers the Birthday Cake ice cream with hot fudge and vanilla cookie pieces, all topped with whipped cream and rainbow birthday sprinkles. We can't wait to get our party shoes on and our taste buds ready!

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