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By Vanessa Greaves
November 14, 2016
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Have you seen this? There's a special Coca-Cola bottle in Japan that turns itself into a gift-wrapped present, and the Internet is going out of its collective mind. The design is pretty clever: When you pull a built-in tab, the label scrunches up into a bow, making the bottle instantly Christmas-worthy and definitely extra awesome.

Here it is in action:

Coca-Cola first released this limited edition holiday concept in 2013, but only in Columbia with labels that were applied by hand. Then in 2014, after the labeling process was successfully automated, the U.K. got a sleigh-load of special ribbon bottles. Now it's Japan's turn, with the Christmas labels appearing on 500-millilitre bottles of Coca-Cola and Coca-Cola Zero just in time for holiday gift-giving.

Coca-Cola Ribbon Bottle
Image Courtesy of Coca-Cola

If you want to get your hands on one IRL, you'll have to book a flight to Japan for now. But maybe if we're extra, extra good, Santa will put us on his nice list and release the bottles stateside next time. Pretty please?