The surge in sugary sales is seen as a response to consumers' increased demand for comfort foods and indulgences while stuck at home.

By Maddy Sweitzer-Lamme
September 04, 2020
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I'm not usually the type to buy candy in the grocery store or gas station, but recently I've found myself much more tempted than usual. Some gummy bears? Sure. A Snickers bar? Yes, please. And apparently, I'm not the only one.

According to a national survey by the National Confectioners Association (how does one get a job with them?), sales of candy and chocolate have increased significantly over the last few months, as people turn to the value of sweet treats to boost their moods and provide a bright spot in so much darkness.

Sales of candy grew by 3.8 percent over the same March to August time period in 2019. Chocolate sales are even higher, with sales up 5.5 percent, and sales of premium chocolate bars up 12.5 percent.

Grocery stores in particular have seen the biggest gain with chocolate sales, growing more than 17 percent. Here again, premium chocolate sales grew more, with a 21 percent increase over the same time period last year.

I guess that makes me feel better about my impulsive choice to buy a box of truffles last week. Apparently I'm not the only one who figures if everything is horrible, I might as well have some nice chocolates to cheer me up.

With Halloween coming, I can't help but wonder if these sales will continue growing. Or if we'll all be like sugared-up children by the time the holiday comes around.