Plus, they're giving out gift cards to employees too.

Advertisement

Stop me if you're sick of hearing this already, but Thanksgiving 2020 is going to be different from Thanksgiving 2019. That's true in terms of not only the where, but the how as well—including how some families will afford everything at a time of pandemic-induced financial stress and mounting unemployment that's no fault of their own. 

In recognition of that financial stress at a time of year when families are meant to come together and celebrate, Aldi says it's committed to making sure that a proper Thanksgiving dinner will cost less than $30 to acquire, even lower than what it would've in November 2019 despite the economic turmoil and supply chain challenges that have occurred since then. 

"Customers expect unbeatable prices at ALDI and the holidays are no exception. While nearly every aspect of our lives is rapidly changing, we promise to continue to do everything in our power to keep prices down," Aldi US President and CEO Jason Hart said in a press release. "We're proud to provide shoppers everything they need for a traditional Thanksgiving meal from ALDI for less than $30."

aldi
Credit: Matthew Horwood / Getty

When it comes to that $30 or less Thanksgiving dinner offer, Aldi isn't simply handing you a turkey and calling it a day. In addition to a Butterball turkey, their sub-$30 Thanksgiving checklist includes stuffing, sweet potatoes, Hawaiian rolls, peas, cranberries, carrots, celery, pumpkin pie mix, pie crust, whipped cream, and whole milk. In short, it's everything you need to stuff a bird, enjoy some sides, and eat dessert. 

That shopping list also isn't the only way that Aldi is trying to help out with a $30 figure in mind. This season, every one of their employees will get two $30 gift cards as a token of gratitude, which they can either use themselves, or to help out someone else in need. 

Is any of this a substitute for the second round of stimulus funding that's somehow failed to materialize? Obviously not. But at the end of an unusually stressful and uncertain year, even the smallest act of generosity can make a difference.